RAD Intel

Marketing Under Pressure: Why Precision Wins in 2025 At the recent World Federation of Advertisers Conference in Brussels, global brands expressed what many already feel—uncertainty is driving a new kind of marketing leadership. Inflation. Global conflicts. AI disruption. The message was clear: pressure is mounting, and performance has never been more scrutinized. Still, top marketers from Kraft Heinz, L'Oréal, and Mastercard made one thing clear—when the stakes are high, creativity becomes more strategic, not less. The winners aren’t pulling back. They’re optimizing in real time, and demanding ROI with every decision. That’s exactly where RAD Intel fits in. Our enhanced RAD Score™ helps brands move from insight to impact—faster. We eliminate guesswork by telling marketers when, where, and how to deploy content that resonates. Right platform, right format, right moment. It’s all about story performance, optimized by intelligence. At a time when success is being measured by what happens right now, brands need more than ideas—they need intel. #RADIntel #CMOInsights #MarketingLeadership #InfluencerMarketing #RecessionReady #RADScore #RemovingAllDoubt #RealTimeStrategy

Here’s What You Missed: Google’s New Content Update Google just dropped a big update—automatically pulling content from company websites and displaying it across Search, Shopping, and Maps. The goal? To enhance the user experience by making brand information more accessible and up-to-date. While it sounds like a boost for brand visibility, it also raises questions about control over how brand content is presented. Just because it’s easier to find doesn’t mean it’s delivering real impact. It’s all too easy to get caught up in the PROMISE of increased exposure. But does it really help brands make deeper connections with their audience? Or is it just more noise?  Is it just appeasing brands who didn’t like the results of the search? Only time will tell. We’re watching closely so you don’t have to. And, as this all rolls out, we’re thinking about how brands can balance the need for visibility with the importance of consistency and authenticity. What’s your take—helpful feature…. or a potential headache? #DigitalTrends #GoogleUpdates #BrandStrategy #ContentStrategy

Your future customers are already in conversation. RAD helps you join it — with purpose. In his latest Forbes Tech Council piece, our CEO Jeremy Barnett breaks down a powerful truth.   When brands truly understand how their audience talks, they can tell better stories, to the right people, at the right time. It’s not about MORE content. It’s about the right content — delivered to pre-interested audiences, and vetted by AI. Read the full article in Jeremy’s post below! #RemoveAllDoubt #CreatorEconomy #RADIntel #AudienceFirst #MarketingThatWorks #ForbesTechCouncil

AI might have taken center stage at the Super Bowl, but as our CEO Jeremy B. put it best —attention is easy, and engagement is what lasts. At RAD Intel, we help brands move beyond the hype. AI is a game-changer, but without authentic storytelling and a strategy that actually connects with audiences, it’s just another trend. Check out Jeremy’s take on why the brands that win aren’t just using AI—they’re using it to drive real impact. #SuperBowlAds #AI #Marketing #CreatorEconomy #RADIntel

Exciting news from RAD Intel! Our CEO, Jeremy Barnett, is set to release the latest edition of his newsletter, Perspectives of a Marketing CEO. This issue dives into the resurgence of long-form content and its growing significance for creators, audiences, and brands. While short-form content like TikTok grabs headlines, long-form mediums such as podcasts, gaming streams, music collabs, and cinematic campaigns have quietly reclaimed their place.. Jeremy explores how these formats foster deeper engagement and trust, offering brands unique opportunities to connect  with their audiences. Discover why it's time to "go long" and how embracing this content strategy can transform your marketing approach. Stay tuned for more insights and stay RAD! #MarketingInsights #LongFormContent #BrandEngagement #RADIntel #PerspectivesOfAMarketingCEO

🇺🇲Influencer marketing has moved beyond the realm of brand promotion to shake up political campaigns in a major way. And AI is at the center of it all.    Our CEO Jeremy Barnett breaks it down for us in his latest Forbes contribution.   ✅Both sides in the 2024 election heavily leveraged influencer partnerships to reach voters. ✅This approach moved the needle across campaigns, but also created new obstacles around message control among authentic (but at times unpredictable) influencers.   ✅AI emerged as a critical tool for real-time monitoring, influencer vetting, and sentiment analysis to help campaigns make more informed decisions and better control the message.   ✅Ethical AI use will be paramount for campaigns to maintain public trust.  As AI continues to evolve, the possibilities for influencer marketing—political or otherwise—are immeasurable.   Whether it’s politics or products, the rules of engagement are changing—and AI has emerged as a powerful tool to guide strategy and maintain brand safety.   RAD Intel is proud to be at the forefront, helping brands (and campaigns) leverage this technology to build authentic, impactful connections win hearts and minds.   👉Read the full article for more: #InfluencerMarketing #AI #PoliticalMarketing #EthicalAI #BrandSafety #MarketingInnovation

Who doesn’t love a little animal magic on their feed? The Anan Bear Awards, straight from Alaska’s Tongass National Forest, have taken the internet by storm, proving once again that cute animal content is unbeatable. With 23 skillful bears racking up over 5 million views and thousands of new followers, these four-legged influencers are showing their star power.   From viral “nope” moments to sassy three-peeking poses, this campaign is authentic storytelling at its best, connecting digital audiences with real-world conservation efforts.   Beyond the laughs and viral numbers, this campaign is a reminder of how creative storytelling can bridge digital engagement with real-world awareness.  By celebrating these bears’ unique personalities, the Tongass team is fostering a deeper connection to Alaska’s ecosystems and inspiring people to care about conservation. It’s leveraging authenticity—and okay, adorableness—to build a loyal audience. Because let’s be honest: who wouldn’t follow a bear named “Slippery Paws”? #InfluencerMarketing #ViralContent #CreativeCampaigns #SocialMediaMarketing #BearInfluencers

Agencies are leaning heavily into influencer marketing for healthcare clients.   With New Year’s resolutions top of mind, many are thinking more critically about their health. However the way people interact with health information is evolving, and brands are keenly aware.   63% of Gen Z and 61.5% of millennials engage with health influencers on social media, so it only makes sense that agencies are helping their clients leverage influencers to create authentic, relatable connections.   From dietary tips to chronic condition support, influencers are building trust and driving meaningful engagement in spaces where traditional ads often fall short. Whether it’s Ogilvy tapping dermatologists for campaigns with L'Oréal brand Cerave or Burson using health data to connect influencers with niche medical communities, the focus is on crafting highly personalized, audience-driven strategies.   The result? Campaigns that feel relevant, credible, and impactful. RAD Intel is empowering brands to identify the right voices in healthcare, combining our AI-driven insights with cutting-edge agency strategies to create campaigns that resonate on subjects that matter most to consumers.   As many begin 2025 with a renewed focus on health and wellness, influencer marketing is proving to be a game-changer for the industry. For a more in-depth look at how agencies are tackling the unique challenges inherent in the healthcare industry, check out the full article from Morning Brew Reporter Jasmine Sheena.   #HealthcareMarketing #InfluencerMarketing #WellnessInfluencers #ContentCreators

Wishing you a joyful holiday season from all of us at RAD Intel! ✨ As we celebrate, we’re reminded of the power of authentic connections—whether it’s a heartfelt holiday ad or a creator-driven campaign that sparks joy. Here’s to wrapping up 2024 with creativity and starting 2025 with fresh inspiration! Happy Holidays!