
The Most Trusted Brands in the U.S. 2025
Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about consistency—knowing that when you choose a product or service, it delivers on its promise. Earning this trust is no small feat, and maintaining it is even harder. A recent study found that only 30 percent of American consumers highly trust the companies they do business with, highlighting the challenge brands face in 2025 and beyond.
But trustworthiness is about more than just quality. Transparency in practices, ethical values, fair pricing and a commitment to exceptional customer service all play critical roles in winning—and keeping—consumer trust.
To help our readers shop with confidence, Newsweek and BrandSpark International, a leader in consumer insights, are proud to present the Most Trusted Awards brand winners for 2025.
The winners were compiled through an in-depth survey of more than 29,000 qualified American shoppers who shared their insights on which brands they trust most and why. Brands were evaluated across popular retail sectors including baby and kids, home goods and outdoor, food and beverages, health, beauty and personal care, household and pet, retail and restaurants and services.
Brands spotlighted include Fisher-Price for most trusted educational toys, Dyson for air purifiers, Perrier for sparkling water, Oral-B for electric toothbrushes, Raid for insect control, Pedigree for dog treats, Aldi for discount grocery stores and Capital One for rewards credit card provider.
We hope this list inspires confidence as you shop for friends, family and your household.

MOST TRUSTED RANK #1 | MOST TRUSTED RANK #2 | MOST TRUSTED RANK #3 | SEGMENT | CATEGORY |
---|---|---|---|---|
Dreft | Tide | all | Baby & Kids | Baby & Kids Laundry Detergent |
Nanit / Vtech (TIE) | Baby & Kids | Baby Monitor | ||
Culturelle / Gerber (TIE) | Baby & Kids | Baby Probiotics | ||
Johnson's Baby | Baby Dove | Baby & Kids | Baby Wash & Shampoo | |
Huggies | Pampers | Parent's Choice | Baby & Kids | Baby Wipes |
Medela | Spectra | Baby & Kids | Breast Pump | |
Children's Tylenol | Robitussin | Baby & Kids | Children's Cough & Cold Relief | |
Braun | Baby & Kids | Children's Thermometer | ||
Desitin | A+D / Boudreaux's Butt Paste (TIE) | Baby & Kids | Diaper Cream | |
Pampers | Huggies | Baby & Kids | Diapers | |
Barbie | American Girl | Baby & Kids | Dolls | |
Fisher-Price | LeapFrog / Melissa & Doug (TIE) | Baby & Kids | Educational Toys | |
Dr. Brown's | Gerber | Philips Avent | Baby & Kids | Infant / Baby Feeding Products |
Lansinoh | Baby & Kids | Nipple Cream | ||
Hot Wheels | Matchbox | Baby & Kids | Toy Cars | |
Silk | Almond Breeze | Food & Beverage | Almond Plant-Based Beverage | |
Stonefire | Food & Beverage | Artisan Flatbread | ||
Goldfish | Cheez-It | Ritz | Food & Beverage | Baked Kids' Cracker |
Fleischmann's | Red Star | Food & Beverage | Baking Yeast | |
Ben's Original | Mahatma | Royal | Food & Beverage | Basmati Rice |
Dasani | Food & Beverage | Bottled Water | ||
Land O'Lakes | Food & Beverage | Butter | ||
Hormel | Wolf Brand | Food & Beverage | Canned Chili | |
Dole | Del Monte | Food & Beverage | Canned Fruit | |
SPAM | Food & Beverage | Canned Luncheon Meat | ||
Starkist | Chicken of the Sea | Bumble Bee | Food & Beverage | Canned Seafood |
Del Monte | Green Giant | Great Value | Food & Beverage | Canned Vegetables |
Werther's Original | Kraft | Food & Beverage | Caramel Candy | |
Tyson | Perdue | Food & Beverage | Chicken | |
Crisco | Wesson | Great Value | Food & Beverage | Cooking Oil |
Argo | Great Value | Food & Beverage | Corn Starch | |
Karo | Food & Beverage | Corn Syrup | ||
Daisy | Great Value | Food & Beverage | Cottage Cheese | |
Philadelphia | Food & Beverage | Cream Cheese | ||
Daiya | Kraft / Violife (TIE) | Food & Beverage | Dairy Free Cheese | |
Danimals / Yoplait (TIE) | Chobani / Dannon (TIE) | Food & Beverage | Drinkable Yogurt | |
Eggland's Best | Great Value | Food & Beverage | Eggs | |
Gold Medal | Great Value / Pillsbury (TIE) | Food & Beverage | Flour | |
Driscoll's | Dole | Food & Beverage | Fresh Berries | |
Dole | Food & Beverage | Fresh Fruits | ||
Gorton's | Food & Beverage | Frozen Fish | ||
DiGiorno | Red Baron | Food & Beverage | Frozen Pizza | |
MorningStar Farms | Beyond Meat | Impossible | Food & Beverage | Frozen Plant-Based Meat Alternatives |
Ore-Ida | Food & Beverage | Frozen Potato Products | ||
Tropicana / Welch's (TIE) | Minute Maid / Ocean Spray / Simply (TIE) | Food & Beverage | Fruit Juice | |
Seagrams | Bombay Sapphire / Tanqueray (TIE) | Food & Beverage | Gin | |
Canyon Bakehouse / Schär (TIE) | Udi's | Food & Beverage | Gluten Free Bread | |
Nature Valley | Quaker | Food & Beverage | Granola | |
Chobani | Oikos / Yoplait (TIE) | Food & Beverage | Greek Yogurt | |
White Claw | Truly | Mike's Hard | Food & Beverage | Hard Seltzer |
Nutella | Food & Beverage | Hazelnut Spread | ||
Fairlife | Muscle Milk | Food & Beverage | High Protein Milk | |
Great Value | Private Selection | Food & Beverage | High Value-for-Money Private Label Food | |
Sabra | Food & Beverage | Hummus | ||
Siggi's | Icelandic Provisions | Food & Beverage | Icelandic Yogurt/Skyr | |
Great Value | Private Selection | Food & Beverage | Innovative Private Label Food | |
Folgers | Nescafé | Maxwell House | Food & Beverage | Instant Coffee |
Dunkin / Starbucks (TIE) | Green Mountain | Food & Beverage | K-Cup Coffee Pods | |
Heinz | Hunt's | Food & Beverage | Ketchup | |
GT's | Health-Ade | Food & Beverage | Kombucha | |
Bud Light | Miller Lite | Coors Light | Food & Beverage | Light Beer |
Kraft Dinner | Food & Beverage | Macaroni & Cheese | ||
Sargento | Great Value | Food & Beverage | Mozzarella | |
Heineken 0.0 | O'Doul's | Food & Beverage | Non-alcoholic Beer | |
Oatly! | Planet Oat | Silk | Food & Beverage | Oat Plant-Based Beverage |
Quaker | Food & Beverage | Oatmeal | ||
Bertolli | Great Value / Pompeian (TIE) | Food & Beverage | Olive Oil | |
Starbucks | Food & Beverage | Organic Coffee | ||
Annie's | Food & Beverage | Organic Kids Snacks | ||
Chobani / Stonyfield (TIE) | Food & Beverage | Organic Yogurt | ||
Knorr | Bob Evans / Stouffer's (TIE) | Food & Beverage | Packaged Side Dish | |
Lipton | Knorr | Food & Beverage | Packaged Soup Mix | |
Barilla | Great Value | Food & Beverage | Pasta | |
Jif | Skippy | Peter Pan | Food & Beverage | Peanut Butter |
Stacy's | Food & Beverage | Pita Chips | ||
Silk | Chobani / Oui by Yoplait (TIE) | Food & Beverage | Plant-Based Yogurt | |
Smithfield | Hormel | Food & Beverage | Pork | |
Great Value | New York Bakery / Pepperidge Farms (TIE) | Food & Beverage | Premade Garlic Bread | |
Dole | Fresh Express | Taylor Farms | Food & Beverage | Salad Kit |
Jimmy Dean | Johnsonville | Food & Beverage | Sausages | |
Nesquik | Food & Beverage | Single Serve Bottled Milk | ||
Daisy | Food & Beverage | Sour Cream | ||
Sparkling Ice | Bubly | Food & Beverage | Sparkling Water (flavored) | |
Perrier | La Croix / San Pellegrino (TIE) | Food & Beverage | Sparkling Water (non-flavored) | |
Lipton | Food & Beverage | Tea | ||
Mission | Food & Beverage | Tortilla Wraps | ||
Hershey | Lindt | Food & Beverage | Vegan Chocolate | |
Smirnoff / Tito's (TIE) | Grey Goose | Food & Beverage | Vodka | |
Wonder | Sara Lee | Food & Beverage | White Bread | |
Nature's Own / Sara Lee (TIE) | Food & Beverage | Whole Grain Bread | ||
Pepto-Bismol | Dramamine | Health, Beauty & Personal Care | Anti-nauseant | |
Revlon | e.l.f. | Tweezerman | Health, Beauty & Personal Care | Beauty Tools |
Humann | Health, Beauty & Personal Care | Beets Health Supplement | ||
Sambucol | Health, Beauty & Personal Care | Black Elderberry Products | ||
OneTouch | Accu-Chek | ReliOn | Health, Beauty & Personal Care | Blood Glucose Monitor |
Vicks DayQuil/NyQuil | Tylenol | Health, Beauty & Personal Care | Cold & Flu Relief | |
Abreva | Blistex | Health, Beauty & Personal Care | Cold Sore Remedy | |
Vital Proteins | Health, Beauty & Personal Care | Collagen Powder | ||
Bausch & Lomb | Alcon | Health, Beauty & Personal Care | Contact Lens Solution | |
Vicks DayQuil/NyQuil | Mucinex / Robitussin (TIE) | Health, Beauty & Personal Care | Cough & Cold Medicine | |
Fixodent | Poligrip | Health, Beauty & Personal Care | Denture Adhesive | |
Polident | Efferdent | Health, Beauty & Personal Care | Denture Cleanser | |
Gillette / Philips Norelco (TIE) | Wahl | Health, Beauty & Personal Care | Electric Razor / Trimmer for Men | |
Oral-B | Philips Sonicare | Colgate | Health, Beauty & Personal Care | Electric Toothbrush |
Gatorade / Liquid IV (TIE) | Health, Beauty & Personal Care | Electrolyte Powder | ||
Braun | Health, Beauty & Personal Care | Epilator | ||
Olay | CeraVe | Health, Beauty & Personal Care | Face Moisturizer | |
Neutrogena | Health, Beauty & Personal Care | Face Wipes | ||
Metamucil | Health, Beauty & Personal Care | Fiber Supplement | ||
Gold Bond | Dr. Scholl's | Health, Beauty & Personal Care | Foot Cream | |
Gas-X | Tums | Health, Beauty & Personal Care | Gas & Bloating Relief | |
Rogaine | Health, Beauty & Personal Care | Hair Regrowth Products | ||
Nair | Health, Beauty & Personal Care | Hair Removal | ||
Conair | Revlon | Health, Beauty & Personal Care | Hair Styling Tools | |
Tylenol | Advil | Excedrin | Health, Beauty & Personal Care | Headache Relief |
Tums | Health, Beauty & Personal Care | Heartburn Relief | ||
Preparation H | Health, Beauty & Personal Care | Hemorrhoid Relief | ||
Off! | Health, Beauty & Personal Care | Insect Repellent | ||
Dulcolax / MiraLAX (TIE) | Ex-Lax | Health, Beauty & Personal Care | Laxative | |
Neutrogena | Garnier | Health, Beauty & Personal Care | Makeup Remover | |
Neuriva / Prevagen (TIE) | Health, Beauty & Personal Care | Memory Support Supplement | ||
Listerine | Crest / Scope (TIE) | Health, Beauty & Personal Care | Mouthwash | |
Flonase | Afrin | Health, Beauty & Personal Care | Nasal Allergy Spray | |
Afrin / Flonase (TIE) | Vicks Sinex | Health, Beauty & Personal Care | Nasal Decongestant Spray | |
Tylenol | Advil / Aleve (TIE) | Health, Beauty & Personal Care | Oral Back Pain Relief | |
Clearblue | First Response | Health, Beauty & Personal Care | Ovulation Test | |
Salonpas | Icy Hot | Tylenol | Health, Beauty & Personal Care | Pain Relief Patch |
KardiaMobile | Health, Beauty & Personal Care | Personal EKG Monitor | ||
Clearblue | First Response | Health, Beauty & Personal Care | Pregnancy Test | |
Nature Made | Health, Beauty & Personal Care | Probiotic Supplements | ||
Muscle Milk / Orgain / Premier (TIE) | Health, Beauty & Personal Care | Protein Powder | ||
Jergens | Health, Beauty & Personal Care | Self-Tanner | ||
Head & Shoulders | Suave | Health, Beauty & Personal Care | Shampoo & Conditioner (Men) | |
Suave | Pantene | Health, Beauty & Personal Care | Shampoo & Conditioner (Women) | |
ZzzQuil | Tylenol PM | Health, Beauty & Personal Care | Sleep Aid | |
Crest | Colgate | Health, Beauty & Personal Care | Teeth Whitening | |
Pepto-Bismol | Tums | Health, Beauty & Personal Care | Upset Stomach Relief | |
Emergen-C | Health, Beauty & Personal Care | Vitamin C Powder | ||
GoPro | Sony | Home Goods & Outdoor | Action Camera | |
Ninja | Home Goods & Outdoor | Air Fryer | ||
Dyson | Home Goods & Outdoor | Air Purifier | ||
Weber | Home Goods & Outdoor | Barbecue Grill | ||
Stanley / Yeti (TIE) | Home Goods & Outdoor | Beverage Tumbler | ||
Ninja | Hamilton Beach | Home Goods & Outdoor | Blender | |
Bissell | Hoover | Home Goods & Outdoor | Carpet Cleaner (Machine) | |
Black+Decker | Rowenta | Home Goods & Outdoor | Clothes Iron | |
Conair | Home Goods & Outdoor | Clothes Steamer | ||
Cuisinart / T-Fal (TIE) | Home Goods & Outdoor | Cookware | ||
Garmin | Home Goods & Outdoor | Dashcam | ||
GE | Honeywell | Home Goods & Outdoor | Dehumidifier | |
Whirlpool | Bosch / GE (TIE) | Home Goods & Outdoor | Dishwasher | |
Bic | Home Goods & Outdoor | Disposable Lighter | ||
Mr. Coffee | Home Goods & Outdoor | Drip Coffee Maker | ||
Lasko | GE / Honeywell (TIE) | Home Goods & Outdoor | Electric Fan | |
Hamilton Beach | Cuisinart | Home Goods & Outdoor | Electric Kettle | |
Black+Decker / Ryobi (TIE) | Craftsman | Home Goods & Outdoor | Electric Yard Tools | |
Rapala | Bass Pro Shops & Cabela's | Home Goods & Outdoor | Fishing Lures | |
Ugly Stik | Zebco | Home Goods & Outdoor | Fishing Rod | |
Ninja | Cuisinart | KitchenAid | Home Goods & Outdoor | Food Processor |
Garmin | Home Goods & Outdoor | Handheld GPS | ||
Generac | Home Goods & Outdoor | Home Generator | ||
Vicks | Home Goods & Outdoor | Humidifier | ||
Trane | Home Goods & Outdoor | HVAC (Heating / Air Conditioning) | ||
Ninja | Cuisinart | Home Goods & Outdoor | Ice Cream Maker | |
Moen | Delta / Kohler (TIE) | Home Goods & Outdoor | Kitchen Faucet | |
GE | Philips | Home Goods & Outdoor | Light Bulbs | |
Sealy | Serta | Home Goods & Outdoor | Mattress | |
Purple | Home Goods & Outdoor | Mattress-in-a-Box | ||
Leatherman | Gerber / Victorinox (TIE) | Home Goods & Outdoor | Multi-Tool | |
GE | Samsung | LG | Home Goods & Outdoor | Oven / Range |
Serta | MyPillow | Home Goods & Outdoor | Pillow | |
JBL | Bose | Home Goods & Outdoor | Portable Speaker | |
LG / Samsung (TIE) | GE / Whirlpool (TIE) | Home Goods & Outdoor | Refrigerator | |
Andersen | Pella | Home Goods & Outdoor | Replacement Windows | |
Keurig | Home Goods & Outdoor | Single Serve Coffee Maker | ||
Ring | Home Goods & Outdoor | Smart Doorbell | ||
Honeywell / Lasko (TIE) | Home Goods & Outdoor | Space Heater | ||
KitchenAid | Home Goods & Outdoor | Stand Mixer | ||
Goodyear | Michelin | Firestone | Home Goods & Outdoor | Tires (Automotive) |
Black+Decker | Cuisinart / Hamilton Beach (TIE) | Home Goods & Outdoor | Toaster Oven | |
Kohler | American Standard | Home Goods & Outdoor | Toilet | |
Shark | Bissell / Dyson (TIE) | Home Goods & Outdoor | Vacuum | |
Whirlpool | Maytag / Samsung (TIE) | Home Goods & Outdoor | Washer / Dryer | |
Lysol | Clorox | Scrubbing Bubbles | Household & Pet | Bathroom Cleaner |
Charmin | Angel Soft | Scott | Household & Pet | Bathroom Tissue |
Libman / O-Cedar (TIE) | Mr. Clean | Household & Pet | Broom & Dust Pan | |
Resolve | Bissell | Household & Pet | Carpet Stain Remover | |
Purina Tidy Cats | Arm & Hammer / Fresh Step (TIE) | Household & Pet | Cat Litter | |
Murphy / Swiffer (TIE) | Bona / Pine Sol (TIE) | Household & Pet | Cleaning Products for Wood Floors | |
Greenies | Pedigree Dentastix | Household & Pet | Dental Chews for Dogs | |
Cascade | Finish | Household & Pet | Dishwasher Detergent | |
Finish | Cascade | Household & Pet | Dishwasher Rinse Aid | |
Lysol | Household & Pet | Disinfectant Spray | ||
Milk-Bone | Purina | Household & Pet | Dog Treats | |
Bounce | Gain | Downy / Snuggle (TIE) | Household & Pet | Dryer Sheets |
Bounce | Gain | Household & Pet | Dryer Sheets to Repel Pet Hair | |
Behr | Sherwin-Williams | Household & Pet | Exterior Paint | |
Behr | Household & Pet | Exterior Stain | ||
Downy | Gain / Snuggle (TIE) | Household & Pet | Fabric Softener | |
Frontline / Hartz (TIE) | Advantage II | K9 Advantix II | Household & Pet | Flea & Tick Prevention | |
Ziploc | Glad | Household & Pet | Food Storage Bags | |
Rubbermaid | Glad | Tupperware / Ziploc (TIE) | Household & Pet | Food Storage Containers |
FreshPet | Household & Pet | Fresh Dog Food | ||
Hefty | Glad | Household & Pet | Garbage Bags | |
Mrs. Meyer's | Lysol / Seventh Generation (TIE) | Household & Pet | Household Cleaner with Natural Ingredients | |
Raid | Ortho | Household & Pet | Insect Control | |
Behr | Sherwin-Williams | Household & Pet | Interior Paint | |
Tide | Gain | Household & Pet | Laundry Detergent | |
Tide | Gain | Household & Pet | Laundry Detergent for Cold Water Washing | |
Tide | Gain | Household & Pet | Laundry Detergent for Deep Cleaning | |
Gain | Tide | Household & Pet | Laundry Detergent for Great Scent | |
Tide | Gain | all | Household & Pet | Laundry Detergent for Overall Value |
Tide | all | Arm & Hammer | Household & Pet | Laundry Detergent for Sensitive Skin |
Lysol | Household & Pet | Laundry Disinfectant | ||
Downy Unstopables | Gain | Household & Pet | Laundry Scent Booster (in-wash) | |
Shout | Tide | OxiClean | Household & Pet | Laundry Stain Remover |
O-Cedar | Mr. Clean | Household & Pet | Mop & Bucket | |
Clorox | Lysol | Household & Pet | Multi-Purpose Disinfecting Wipes | |
Downy | Gain / Tide (TIE) | Household & Pet | Odor Fighting Fabric Rinse | |
3M Scotch | Frog Tape | Household & Pet | Painters Tape | |
Bounty | Brawny | Household & Pet | Paper Towels | |
Chewy | Amazon | Household & Pet | Pet Food Delivery | |
Lemonade / Nationwide (TIE) | Household & Pet | Pet Insurance | ||
Lysol | Clorox | Household & Pet | Toilet Bowl Cleaner | |
7-Eleven | Retail & Restaurants | Convenience Store | ||
Kroger | Meijer | Retail & Restaurants | Conventional Grocery Store (Midwest) | |
ShopRite | Stop & Shop | Retail & Restaurants | Conventional Grocery Store (Northeast) | |
Kroger / Publix (TIE) | Food Lion / Walmart (TIE) | Retail & Restaurants | Conventional Grocery Store (South) | |
Safeway | Retail & Restaurants | Conventional Grocery Store (West) | ||
Kohl's / Macy's (TIE) | Retail & Restaurants | Department Store for Fashion | ||
Aldi | Walmart | Retail & Restaurants | Discount Grocery Store | |
LensCrafters | Retail & Restaurants | Eyewear Retailer | ||
Walmart | Instacart | Retail & Restaurants | Grocery Pickup & Delivery | |
Walmart | Kroger | Retail & Restaurants | Grocery Store for Customer Service | |
Aldi | Walmart | Kroger | Retail & Restaurants | Grocery Store for Low Prices / Affordability (Midwest) |
Aldi | Walmart | Retail & Restaurants | Grocery Store for Low Prices / Affordability (Northeast) | |
Walmart | Aldi | Retail & Restaurants | Grocery Store for Low Prices / Affordability (South) | |
Walmart | Winco | Grocery Outlet | Retail & Restaurants | Grocery Store for Low Prices / Affordability (West) |
Whole Foods Market | Sprouts / Trader Joe's (TIE) | Retail & Restaurants | Grocery Store for Natural / Organic Foods | |
The Home Depot | Lowe's | Retail & Restaurants | Home Improvement Retailer | |
Kay Jewelers | Retail & Restaurants | Jewelry Store | ||
Mattress Firm | Retail & Restaurants | Mattress Retailer | ||
Ace Hardware | Retail & Restaurants | Neighborhood Hardware Store | ||
CVS Pharmacy | Walgreens | Walmart Pharmacy | Retail & Restaurants | Pharmacy |
Subway | McDonald's | Retail & Restaurants | Quick Service Restaurant for Sandwiches | |
Bath & Body Works | Retail & Restaurants | Retailer for Home Fragrances & Body Care | ||
Bass Pro Shops & Cabela's | Retail & Restaurants | Retailer for Hunting & Fishing Gear | ||
Walmart | Retail & Restaurants | Retailer for Lower Prices on Baby & Kids Products | ||
Best Buy | Walmart | Amazon | Retail & Restaurants | Retailer for Lower Prices on Electronics |
Walmart | Retail & Restaurants | Retailer for Lower Prices on Health, Beauty & Personal Care | ||
HomeGoods / Walmart (TIE) | Retail & Restaurants | Retailer for Lower Prices on Home Décor & Furnishings | ||
Lowe's | The Home Depot | Retail & Restaurants | Retailer for Lower Prices on Large Appliances | |
Chewy / Walmart (TIE) | PetSmart | Retail & Restaurants | Retailer for Lower Prices on Pet Products | |
Walmart | Amazon / Lowe's (TIE) | Retail & Restaurants | Retailer for Lower Prices on Small Appliances | |
Walmart | Amazon | Retail & Restaurants | Retailer for Lower Prices on Toys | |
REI | Bass Pro Shops & Cabela's | Retail & Restaurants | Retailer of Camping Gear | |
Aldi | Retail & Restaurants | Small Format Grocery Store | ||
State Farm | Progressive | Allstate / Geico (TIE) | Services | Auto Insurance Provider |
T-Mobile / Verizon (TIE) | AT&T | Services | Cellular Service Provider | |
Carnival / Royal Caribbean (TIE) | Norwegian | Services | Cruise Line | |
DocuSign | Adobe | Services | Digital Document Signature | |
Ancestry | 23andMe | Services | DNA Testing | |
FedEx / UPS (TIE) | Services | Express Package Delivery | ||
CarShield | Endurance | Services | Extended Auto Warranty (non-manufacturer) | |
Spectrum / Xfinity (TIE) | AT&T | Services | High Speed Internet Provider | |
Angi | The Home Depot | Lowe's | Services | Home Improvement Network |
State Farm | Allstate | Services | Home Insurance Provider | |
AT&T | Verizon | Spectrum / Xfinity (TIE) | Services | Home Phone Service Provider |
ADT | Ring | Services | Home Security Provider | |
State Farm | Services | Life Insurance Provider | ||
HelloFresh | Blue Apron | Services | Meal Kit Delivery Service | |
U-Haul | Services | Moving & Storage Company | ||
Capital One | Chase / Discover (TIE) | Services | No Annual Fee Credit Card Provider | |
Jiffy Lube | Services | Oil & Lube Change Service | ||
BetMGM / FanDuel (TIE) | Services | Online Casino | ||
Chime | Capital One | Services | Prepaid Credit Card for Credit Building | |
Two Men and a Truck | U-Haul | Services | Professional Movers | |
RE/MAX | Services | Real Estate Agency | ||
Fidelity | Services | Retirement Investment Services | ||
Capital One | Chase / Discover (TIE) | Services | Rewards Credit Card Provider | |
AAA | Services | Roadside Assistance Service | ||
DraftKings / FanDuel (TIE) | Services | Sports Betting Provider | ||
Discount Tire (America's Tire) | Goodyear | Services | Tire Sales & Service | |
The Home Depot | Services | Tool Rental Service | ||
Allianz | Services | Travel Insurance Provider | ||
Expedia | Kayak / Priceline (TIE) | Services | Travel Price Comparison App | |
Chase | American Express / Capital One (TIE) | Services | Travel Rewards Credit Card Provider | |
Spectrum / Xfinity (TIE) | Services | TV Service Provider | ||
Carmax | Services | Used Car Retailer | ||
WW (Weight Watchers) | Services | Weight Loss Program |
USAGE
Permission or authorization from Best New Product Awards Inc. is required to reference the 2025 Newsweek / BrandSpark Most Trusted Awards win for brands or to use the Most Trusted claim or logo in any communication.
LICENSING
If your company is a winner, contact Adam Bellisario, Associate Vice-President, BrandSpark Most Trusted (ABellisario@Brandspark.com) to learn more about licensing options or the trust research.
METHODOLOGY
29,420 qualified American shoppers determined the 2025 Newsweek / BrandSpark Most Trusted Awards brand winners in the U.S. in 284 individual categories, through 162,486 top-of-mind unaided responses for the brand they trust most in product categories they shop, retailers they shop and services they use. The brand voted Most Trusted is listed as rank #1 and any brand ranked 1-3 is considered a "Top 3 Trust Leader." Ties are declared when the margin of trust share is less than 3 percent from another brand.
Respondents were recruited from multiple high-quality and independent research survey panel sources and weighted to a national profile to ensure a broad sample representing a true cross-section of American adults. Respondents could only contribute one response per category and there was no path for any brand to direct respondents to the survey to influence the results.
The polling of category shoppers, service and retail customers was conducted via online survey following market research best practices. All voters were screened for participation in the specific category before voting by naming (unaided) the brand they trust most.
The highest share of citations as Most Trusted brand in each category determined the winner. The margin of victory over the runner-up brand must exceed 3 percent or a tie is declared. Brands must exceed a minimum threshold of 10 percent of citations to be declared a winner and to be included as a Top 3 trusted brand.
* The awards are 100 percent consumer-voted by real category shoppers.
* The research study, called the BrandSpark American Trust Study, is managed by market research professionals at BrandSpark International, a leading market research firm that conducts studies around the world. BrandSpark conducts annual brand trust studies in the U.S., Canada and the U.K.
* In addition to determining the brands that are most trusted, BrandSpark trust studies contain proprietary research models to better understand the drivers of trust and resilience across thousands of categories over the past decade. These trust insights are available to all brands.