The Most Trusted Brands in the U.S. 2025

The Most Trusted Brands in the U.S. 2025

Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about consistency—knowing that when you choose a product or service, it delivers on its promise. Earning this trust is no small feat, and maintaining it is even harder. A recent study found that only 30 percent of American consumers highly trust the companies they do business with, highlighting the challenge brands face in 2025 and beyond.

But trustworthiness is about more than just quality. Transparency in practices, ethical values, fair pricing and a commitment to exceptional customer service all play critical roles in winning—and keeping—consumer trust.

To help our readers shop with confidence, Newsweek and BrandSpark International, a leader in consumer insights, are proud to present the Most Trusted Awards brand winners for 2025.

The winners were compiled through an in-depth survey of more than 29,000 qualified American shoppers who shared their insights on which brands they trust most and why. Brands were evaluated across popular retail sectors including baby and kids, home goods and outdoor, food and beverages, health, beauty and personal care, household and pet, retail and restaurants and services.

Brands spotlighted include Fisher-Price for most trusted educational toys, Dyson for air purifiers, Perrier for sparkling water, Oral-B for electric toothbrushes, Raid for insect control, Pedigree for dog treats, Aldi for discount grocery stores and Capital One for rewards credit card provider.

We hope this list inspires confidence as you shop for friends, family and your household.

Jennifer Cunningham Signature
MOST TRUSTED RANK #1MOST TRUSTED RANK #2MOST TRUSTED RANK #3SEGMENTCATEGORY
Dreft
Tide
all
Baby & Kids
Baby & Kids Laundry Detergent
Nanit / Vtech (TIE)
Baby & Kids
Baby Monitor
Culturelle / Gerber (TIE)
Baby & Kids
Baby Probiotics
Johnson's Baby
Baby Dove
Baby & Kids
Baby Wash & Shampoo
Huggies
Pampers
Parent's Choice
Baby & Kids
Baby Wipes
Medela
Spectra
Baby & Kids
Breast Pump
Children's Tylenol
Robitussin
Baby & Kids
Children's Cough & Cold Relief
Braun
Baby & Kids
Children's Thermometer
Desitin
A+D / Boudreaux's Butt Paste (TIE)
Baby & Kids
Diaper Cream
Pampers
Huggies
Baby & Kids
Diapers
Barbie
American Girl
Baby & Kids
Dolls
Fisher-Price
LeapFrog / Melissa & Doug (TIE)
Baby & Kids
Educational Toys
Dr. Brown's
Gerber
Philips Avent
Baby & Kids
Infant / Baby Feeding Products
Lansinoh
Baby & Kids
Nipple Cream
Hot Wheels
Matchbox
Baby & Kids
Toy Cars
Silk
Almond Breeze
Food & Beverage
Almond Plant-Based Beverage
Stonefire
Food & Beverage
Artisan Flatbread
Goldfish
Cheez-It
Ritz
Food & Beverage
Baked Kids' Cracker
Fleischmann's
Red Star
Food & Beverage
Baking Yeast
Ben's Original
Mahatma
Royal
Food & Beverage
Basmati Rice
Dasani
Food & Beverage
Bottled Water
Land O'Lakes
Food & Beverage
Butter
Hormel
Wolf Brand
Food & Beverage
Canned Chili
Dole
Del Monte
Food & Beverage
Canned Fruit
SPAM
Food & Beverage
Canned Luncheon Meat
Starkist
Chicken of the Sea
Bumble Bee
Food & Beverage
Canned Seafood
Del Monte
Green Giant
Great Value
Food & Beverage
Canned Vegetables
Werther's Original
Kraft
Food & Beverage
Caramel Candy
Tyson
Perdue
Food & Beverage
Chicken
Crisco
Wesson
Great Value
Food & Beverage
Cooking Oil
Argo
Great Value
Food & Beverage
Corn Starch
Karo
Food & Beverage
Corn Syrup
Daisy
Great Value
Food & Beverage
Cottage Cheese
Philadelphia
Food & Beverage
Cream Cheese
Daiya
Kraft / Violife (TIE)
Food & Beverage
Dairy Free Cheese
Danimals / Yoplait (TIE)
Chobani / Dannon (TIE)
Food & Beverage
Drinkable Yogurt
Eggland's Best
Great Value
Food & Beverage
Eggs
Gold Medal
Great Value / Pillsbury (TIE)
Food & Beverage
Flour
Driscoll's
Dole
Food & Beverage
Fresh Berries
Dole
Food & Beverage
Fresh Fruits
Gorton's
Food & Beverage
Frozen Fish
DiGiorno
Red Baron
Food & Beverage
Frozen Pizza
MorningStar Farms
Beyond Meat
Impossible
Food & Beverage
Frozen Plant-Based Meat Alternatives
Ore-Ida
Food & Beverage
Frozen Potato Products
Tropicana / Welch's (TIE)
Minute Maid / Ocean Spray / Simply (TIE)
Food & Beverage
Fruit Juice
Seagrams
Bombay Sapphire / Tanqueray (TIE)
Food & Beverage
Gin
Canyon Bakehouse / Schär (TIE)
Udi's
Food & Beverage
Gluten Free Bread
Nature Valley
Quaker
Food & Beverage
Granola
Chobani
Oikos / Yoplait (TIE)
Food & Beverage
Greek Yogurt
White Claw
Truly
Mike's Hard
Food & Beverage
Hard Seltzer
Nutella
Food & Beverage
Hazelnut Spread
Fairlife
Muscle Milk
Food & Beverage
High Protein Milk
Great Value
Private Selection
Food & Beverage
High Value-for-Money Private Label Food
Sabra
Food & Beverage
Hummus
Siggi's
Icelandic Provisions
Food & Beverage
Icelandic Yogurt/Skyr
Great Value
Private Selection
Food & Beverage
Innovative Private Label Food
Folgers
Nescafé
Maxwell House
Food & Beverage
Instant Coffee
Dunkin / Starbucks (TIE)
Green Mountain
Food & Beverage
K-Cup Coffee Pods
Heinz
Hunt's
Food & Beverage
Ketchup
GT's
Health-Ade
Food & Beverage
Kombucha
Bud Light
Miller Lite
Coors Light
Food & Beverage
Light Beer
Kraft Dinner
Food & Beverage
Macaroni & Cheese
Sargento
Great Value
Food & Beverage
Mozzarella
Heineken 0.0
O'Doul's
Food & Beverage
Non-alcoholic Beer
Oatly!
Planet Oat
Silk
Food & Beverage
Oat Plant-Based Beverage
Quaker
Food & Beverage
Oatmeal
Bertolli
Great Value / Pompeian (TIE)
Food & Beverage
Olive Oil
Starbucks
Food & Beverage
Organic Coffee
Annie's
Food & Beverage
Organic Kids Snacks
Chobani / Stonyfield (TIE)
Food & Beverage
Organic Yogurt
Knorr
Bob Evans / Stouffer's (TIE)
Food & Beverage
Packaged Side Dish
Lipton
Knorr
Food & Beverage
Packaged Soup Mix
Barilla
Great Value
Food & Beverage
Pasta
Jif
Skippy
Peter Pan
Food & Beverage
Peanut Butter
Stacy's
Food & Beverage
Pita Chips
Silk
Chobani / Oui by Yoplait (TIE)
Food & Beverage
Plant-Based Yogurt
Smithfield
Hormel
Food & Beverage
Pork
Great Value
New York Bakery / Pepperidge Farms (TIE)
Food & Beverage
Premade Garlic Bread
Dole
Fresh Express
Taylor Farms
Food & Beverage
Salad Kit
Jimmy Dean
Johnsonville
Food & Beverage
Sausages
Nesquik
Food & Beverage
Single Serve Bottled Milk
Daisy
Food & Beverage
Sour Cream
Sparkling Ice
Bubly
Food & Beverage
Sparkling Water (flavored)
Perrier
La Croix / San Pellegrino (TIE)
Food & Beverage
Sparkling Water (non-flavored)
Lipton
Food & Beverage
Tea
Mission
Food & Beverage
Tortilla Wraps
Hershey
Lindt
Food & Beverage
Vegan Chocolate
Smirnoff / Tito's (TIE)
Grey Goose
Food & Beverage
Vodka
Wonder
Sara Lee
Food & Beverage
White Bread
Nature's Own / Sara Lee (TIE)
Food & Beverage
Whole Grain Bread
Pepto-Bismol
Dramamine
Health, Beauty & Personal Care
Anti-nauseant
Revlon
e.l.f.
Tweezerman
Health, Beauty & Personal Care
Beauty Tools
Humann
Health, Beauty & Personal Care
Beets Health Supplement
Sambucol
Health, Beauty & Personal Care
Black Elderberry Products
OneTouch
Accu-Chek
ReliOn
Health, Beauty & Personal Care
Blood Glucose Monitor
Vicks DayQuil/NyQuil
Tylenol
Health, Beauty & Personal Care
Cold & Flu Relief
Abreva
Blistex
Health, Beauty & Personal Care
Cold Sore Remedy
Vital Proteins
Health, Beauty & Personal Care
Collagen Powder
Bausch & Lomb
Alcon
Health, Beauty & Personal Care
Contact Lens Solution
Vicks DayQuil/NyQuil
Mucinex / Robitussin (TIE)
Health, Beauty & Personal Care
Cough & Cold Medicine
Fixodent
Poligrip
Health, Beauty & Personal Care
Denture Adhesive
Polident
Efferdent
Health, Beauty & Personal Care
Denture Cleanser
Gillette / Philips Norelco (TIE)
Wahl
Health, Beauty & Personal Care
Electric Razor / Trimmer for Men
Oral-B
Philips Sonicare
Colgate
Health, Beauty & Personal Care
Electric Toothbrush
Gatorade / Liquid IV (TIE)
Health, Beauty & Personal Care
Electrolyte Powder
Braun
Health, Beauty & Personal Care
Epilator
Olay
CeraVe
Health, Beauty & Personal Care
Face Moisturizer
Neutrogena
Health, Beauty & Personal Care
Face Wipes
Metamucil
Health, Beauty & Personal Care
Fiber Supplement
Gold Bond
Dr. Scholl's
Health, Beauty & Personal Care
Foot Cream
Gas-X
Tums
Health, Beauty & Personal Care
Gas & Bloating Relief
Rogaine
Health, Beauty & Personal Care
Hair Regrowth Products
Nair
Health, Beauty & Personal Care
Hair Removal
Conair
Revlon
Health, Beauty & Personal Care
Hair Styling Tools
Tylenol
Advil
Excedrin
Health, Beauty & Personal Care
Headache Relief
Tums
Health, Beauty & Personal Care
Heartburn Relief
Preparation H
Health, Beauty & Personal Care
Hemorrhoid Relief
Off!
Health, Beauty & Personal Care
Insect Repellent
Dulcolax / MiraLAX (TIE)
Ex-Lax
Health, Beauty & Personal Care
Laxative
Neutrogena
Garnier
Health, Beauty & Personal Care
Makeup Remover
Neuriva / Prevagen (TIE)
Health, Beauty & Personal Care
Memory Support Supplement
Listerine
Crest / Scope (TIE)
Health, Beauty & Personal Care
Mouthwash
Flonase
Afrin
Health, Beauty & Personal Care
Nasal Allergy Spray
Afrin / Flonase (TIE)
Vicks Sinex
Health, Beauty & Personal Care
Nasal Decongestant Spray
Tylenol
Advil / Aleve (TIE)
Health, Beauty & Personal Care
Oral Back Pain Relief
Clearblue
First Response
Health, Beauty & Personal Care
Ovulation Test
Salonpas
Icy Hot
Tylenol
Health, Beauty & Personal Care
Pain Relief Patch
KardiaMobile
Health, Beauty & Personal Care
Personal EKG Monitor
Clearblue
First Response
Health, Beauty & Personal Care
Pregnancy Test
Nature Made
Health, Beauty & Personal Care
Probiotic Supplements
Muscle Milk / Orgain / Premier (TIE)
Health, Beauty & Personal Care
Protein Powder
Jergens
Health, Beauty & Personal Care
Self-Tanner
Head & Shoulders
Suave
Health, Beauty & Personal Care
Shampoo & Conditioner (Men)
Suave
Pantene
Health, Beauty & Personal Care
Shampoo & Conditioner (Women)
ZzzQuil
Tylenol PM
Health, Beauty & Personal Care
Sleep Aid
Crest
Colgate
Health, Beauty & Personal Care
Teeth Whitening
Pepto-Bismol
Tums
Health, Beauty & Personal Care
Upset Stomach Relief
Emergen-C
Health, Beauty & Personal Care
Vitamin C Powder
GoPro
Sony
Home Goods & Outdoor
Action Camera
Ninja
Home Goods & Outdoor
Air Fryer
Dyson
Home Goods & Outdoor
Air Purifier
Weber
Home Goods & Outdoor
Barbecue Grill
Stanley / Yeti (TIE)
Home Goods & Outdoor
Beverage Tumbler
Ninja
Hamilton Beach
Home Goods & Outdoor
Blender
Bissell
Hoover
Home Goods & Outdoor
Carpet Cleaner (Machine)
Black+Decker
Rowenta
Home Goods & Outdoor
Clothes Iron
Conair
Home Goods & Outdoor
Clothes Steamer
Cuisinart / T-Fal (TIE)
Home Goods & Outdoor
Cookware
Garmin
Home Goods & Outdoor
Dashcam
GE
Honeywell
Home Goods & Outdoor
Dehumidifier
Whirlpool
Bosch / GE (TIE)
Home Goods & Outdoor
Dishwasher
Bic
Home Goods & Outdoor
Disposable Lighter
Mr. Coffee
Home Goods & Outdoor
Drip Coffee Maker
Lasko
GE / Honeywell (TIE)
Home Goods & Outdoor
Electric Fan
Hamilton Beach
Cuisinart
Home Goods & Outdoor
Electric Kettle
Black+Decker / Ryobi (TIE)
Craftsman
Home Goods & Outdoor
Electric Yard Tools
Rapala
Bass Pro Shops & Cabela's
Home Goods & Outdoor
Fishing Lures
Ugly Stik
Zebco
Home Goods & Outdoor
Fishing Rod
Ninja
Cuisinart
KitchenAid
Home Goods & Outdoor
Food Processor
Garmin
Home Goods & Outdoor
Handheld GPS
Generac
Home Goods & Outdoor
Home Generator
Vicks
Home Goods & Outdoor
Humidifier
Trane
Home Goods & Outdoor
HVAC (Heating / Air Conditioning)
Ninja
Cuisinart
Home Goods & Outdoor
Ice Cream Maker
Moen
Delta / Kohler (TIE)
Home Goods & Outdoor
Kitchen Faucet
GE
Philips
Home Goods & Outdoor
Light Bulbs
Sealy
Serta
Home Goods & Outdoor
Mattress
Purple
Home Goods & Outdoor
Mattress-in-a-Box
Leatherman
Gerber / Victorinox (TIE)
Home Goods & Outdoor
Multi-Tool
GE
Samsung
LG
Home Goods & Outdoor
Oven / Range
Serta
MyPillow
Home Goods & Outdoor
Pillow
JBL
Bose
Home Goods & Outdoor
Portable Speaker
LG / Samsung (TIE)
GE / Whirlpool (TIE)
Home Goods & Outdoor
Refrigerator
Andersen
Pella
Home Goods & Outdoor
Replacement Windows
Keurig
Home Goods & Outdoor
Single Serve Coffee Maker
Ring
Home Goods & Outdoor
Smart Doorbell
Honeywell / Lasko (TIE)
Home Goods & Outdoor
Space Heater
KitchenAid
Home Goods & Outdoor
Stand Mixer
Goodyear
Michelin
Firestone
Home Goods & Outdoor
Tires (Automotive)
Black+Decker
Cuisinart / Hamilton Beach (TIE)
Home Goods & Outdoor
Toaster Oven
Kohler
American Standard
Home Goods & Outdoor
Toilet
Shark
Bissell / Dyson (TIE)
Home Goods & Outdoor
Vacuum
Whirlpool
Maytag / Samsung (TIE)
Home Goods & Outdoor
Washer / Dryer
Lysol
Clorox
Scrubbing Bubbles
Household & Pet
Bathroom Cleaner
Charmin
Angel Soft
Scott
Household & Pet
Bathroom Tissue
Libman / O-Cedar (TIE)
Mr. Clean
Household & Pet
Broom & Dust Pan
Resolve
Bissell
Household & Pet
Carpet Stain Remover
Purina Tidy Cats
Arm & Hammer / Fresh Step (TIE)
Household & Pet
Cat Litter
Murphy / Swiffer (TIE)
Bona / Pine Sol (TIE)
Household & Pet
Cleaning Products for Wood Floors
Greenies
Pedigree Dentastix
Household & Pet
Dental Chews for Dogs
Cascade
Finish
Household & Pet
Dishwasher Detergent
Finish
Cascade
Household & Pet
Dishwasher Rinse Aid
Lysol
Household & Pet
Disinfectant Spray
Milk-Bone
Purina
Household & Pet
Dog Treats
Bounce
Gain
Downy / Snuggle (TIE)
Household & Pet
Dryer Sheets
Bounce
Gain
Household & Pet
Dryer Sheets to Repel Pet Hair
Behr
Sherwin-Williams
Household & Pet
Exterior Paint
Behr
Household & Pet
Exterior Stain
Downy
Gain / Snuggle (TIE)
Household & Pet
Fabric Softener
Frontline / Hartz (TIE)
Advantage II | K9 Advantix II
Household & Pet
Flea & Tick Prevention
Ziploc
Glad
Household & Pet
Food Storage Bags
Rubbermaid
Glad
Tupperware / Ziploc (TIE)
Household & Pet
Food Storage Containers
FreshPet
Household & Pet
Fresh Dog Food
Hefty
Glad
Household & Pet
Garbage Bags
Mrs. Meyer's
Lysol / Seventh Generation (TIE)
Household & Pet
Household Cleaner with Natural Ingredients
Raid
Ortho
Household & Pet
Insect Control
Behr
Sherwin-Williams
Household & Pet
Interior Paint
Tide
Gain
Household & Pet
Laundry Detergent
Tide
Gain
Household & Pet
Laundry Detergent for Cold Water Washing
Tide
Gain
Household & Pet
Laundry Detergent for Deep Cleaning
Gain
Tide
Household & Pet
Laundry Detergent for Great Scent
Tide
Gain
all
Household & Pet
Laundry Detergent for Overall Value
Tide
all
Arm & Hammer
Household & Pet
Laundry Detergent for Sensitive Skin
Lysol
Household & Pet
Laundry Disinfectant
Downy Unstopables
Gain
Household & Pet
Laundry Scent Booster (in-wash)
Shout
Tide
OxiClean
Household & Pet
Laundry Stain Remover
O-Cedar
Mr. Clean
Household & Pet
Mop & Bucket
Clorox
Lysol
Household & Pet
Multi-Purpose Disinfecting Wipes
Downy
Gain / Tide (TIE)
Household & Pet
Odor Fighting Fabric Rinse
3M Scotch
Frog Tape
Household & Pet
Painters Tape
Bounty
Brawny
Household & Pet
Paper Towels
Chewy
Amazon
Household & Pet
Pet Food Delivery
Lemonade / Nationwide (TIE)
Household & Pet
Pet Insurance
Lysol
Clorox
Household & Pet
Toilet Bowl Cleaner
7-Eleven
Retail & Restaurants
Convenience Store
Kroger
Meijer
Retail & Restaurants
Conventional Grocery Store (Midwest)
ShopRite
Stop & Shop
Retail & Restaurants
Conventional Grocery Store (Northeast)
Kroger / Publix (TIE)
Food Lion / Walmart (TIE)
Retail & Restaurants
Conventional Grocery Store (South)
Safeway
Retail & Restaurants
Conventional Grocery Store (West)
Kohl's / Macy's (TIE)
Retail & Restaurants
Department Store for Fashion
Aldi
Walmart
Retail & Restaurants
Discount Grocery Store
LensCrafters
Retail & Restaurants
Eyewear Retailer
Walmart
Instacart
Retail & Restaurants
Grocery Pickup & Delivery
Walmart
Kroger
Retail & Restaurants
Grocery Store for Customer Service
Aldi
Walmart
Kroger
Retail & Restaurants
Grocery Store for Low Prices / Affordability (Midwest)
Aldi
Walmart
Retail & Restaurants
Grocery Store for Low Prices / Affordability (Northeast)
Walmart
Aldi
Retail & Restaurants
Grocery Store for Low Prices / Affordability (South)
Walmart
Winco
Grocery Outlet
Retail & Restaurants
Grocery Store for Low Prices / Affordability (West)
Whole Foods Market
Sprouts / Trader Joe's (TIE)
Retail & Restaurants
Grocery Store for Natural / Organic Foods
The Home Depot
Lowe's
Retail & Restaurants
Home Improvement Retailer
Kay Jewelers
Retail & Restaurants
Jewelry Store
Mattress Firm
Retail & Restaurants
Mattress Retailer
Ace Hardware
Retail & Restaurants
Neighborhood Hardware Store
CVS Pharmacy
Walgreens
Walmart Pharmacy
Retail & Restaurants
Pharmacy
Subway
McDonald's
Retail & Restaurants
Quick Service Restaurant for Sandwiches
Bath & Body Works
Retail & Restaurants
Retailer for Home Fragrances & Body Care
Bass Pro Shops & Cabela's
Retail & Restaurants
Retailer for Hunting & Fishing Gear
Walmart
Retail & Restaurants
Retailer for Lower Prices on Baby & Kids Products
Best Buy
Walmart
Amazon
Retail & Restaurants
Retailer for Lower Prices on Electronics
Walmart
Retail & Restaurants
Retailer for Lower Prices on Health, Beauty & Personal Care
HomeGoods / Walmart (TIE)
Retail & Restaurants
Retailer for Lower Prices on Home Décor & Furnishings
Lowe's
The Home Depot
Retail & Restaurants
Retailer for Lower Prices on Large Appliances
Chewy / Walmart (TIE)
PetSmart
Retail & Restaurants
Retailer for Lower Prices on Pet Products
Walmart
Amazon / Lowe's (TIE)
Retail & Restaurants
Retailer for Lower Prices on Small Appliances
Walmart
Amazon
Retail & Restaurants
Retailer for Lower Prices on Toys
REI
Bass Pro Shops & Cabela's
Retail & Restaurants
Retailer of Camping Gear
Aldi
Retail & Restaurants
Small Format Grocery Store
State Farm
Progressive
Allstate / Geico (TIE)
Services
Auto Insurance Provider
T-Mobile / Verizon (TIE)
AT&T
Services
Cellular Service Provider
Carnival / Royal Caribbean (TIE)
Norwegian
Services
Cruise Line
DocuSign
Adobe
Services
Digital Document Signature
Ancestry
23andMe
Services
DNA Testing
FedEx / UPS (TIE)
Services
Express Package Delivery
CarShield
Endurance
Services
Extended Auto Warranty (non-manufacturer)
Spectrum / Xfinity (TIE)
AT&T
Services
High Speed Internet Provider
Angi
The Home Depot
Lowe's
Services
Home Improvement Network
State Farm
Allstate
Services
Home Insurance Provider
AT&T
Verizon
Spectrum / Xfinity (TIE)
Services
Home Phone Service Provider
ADT
Ring
Services
Home Security Provider
State Farm
Services
Life Insurance Provider
HelloFresh
Blue Apron
Services
Meal Kit Delivery Service
U-Haul
Services
Moving & Storage Company
Capital One
Chase / Discover (TIE)
Services
No Annual Fee Credit Card Provider
Jiffy Lube
Services
Oil & Lube Change Service
BetMGM / FanDuel (TIE)
Services
Online Casino
Chime
Capital One
Services
Prepaid Credit Card for Credit Building
Two Men and a Truck
U-Haul
Services
Professional Movers
RE/MAX
Services
Real Estate Agency
Fidelity
Services
Retirement Investment Services
Capital One
Chase / Discover (TIE)
Services
Rewards Credit Card Provider
AAA
Services
Roadside Assistance Service
DraftKings / FanDuel (TIE)
Services
Sports Betting Provider
Discount Tire (America's Tire)
Goodyear
Services
Tire Sales & Service
The Home Depot
Services
Tool Rental Service
Allianz
Services
Travel Insurance Provider
Expedia
Kayak / Priceline (TIE)
Services
Travel Price Comparison App
Chase
American Express / Capital One (TIE)
Services
Travel Rewards Credit Card Provider
Spectrum / Xfinity (TIE)
Services
TV Service Provider
Carmax
Services
Used Car Retailer
WW (Weight Watchers)
Services
Weight Loss Program

USAGE

Permission or authorization from Best New Product Awards Inc. is required to reference the 2025 Newsweek / BrandSpark Most Trusted Awards win for brands or to use the Most Trusted claim or logo in any communication.

LICENSING

If your company is a winner, contact Adam Bellisario, Associate Vice-President, BrandSpark Most Trusted (ABellisario@Brandspark.com) to learn more about licensing options or the trust research.

METHODOLOGY

29,420 qualified American shoppers determined the 2025 Newsweek / BrandSpark Most Trusted Awards brand winners in the U.S. in 284 individual categories, through 162,486 top-of-mind unaided responses for the brand they trust most in product categories they shop, retailers they shop and services they use. The brand voted Most Trusted is listed as rank #1 and any brand ranked 1-3 is considered a "Top 3 Trust Leader." Ties are declared when the margin of trust share is less than 3 percent from another brand.

Respondents were recruited from multiple high-quality and independent research survey panel sources and weighted to a national profile to ensure a broad sample representing a true cross-section of American adults. Respondents could only contribute one response per category and there was no path for any brand to direct respondents to the survey to influence the results.

The polling of category shoppers, service and retail customers was conducted via online survey following market research best practices. All voters were screened for participation in the specific category before voting by naming (unaided) the brand they trust most.

The highest share of citations as Most Trusted brand in each category determined the winner. The margin of victory over the runner-up brand must exceed 3 percent or a tie is declared. Brands must exceed a minimum threshold of 10 percent of citations to be declared a winner and to be included as a Top 3 trusted brand.

* The awards are 100 percent consumer-voted by real category shoppers.

* The research study, called the BrandSpark American Trust Study, is managed by market research professionals at BrandSpark International, a leading market research firm that conducts studies around the world. BrandSpark conducts annual brand trust studies in the U.S., Canada and the U.K.

* In addition to determining the brands that are most trusted, BrandSpark trust studies contain proprietary research models to better understand the drivers of trust and resilience across thousands of categories over the past decade. These trust insights are available to all brands.